MCN2015

Museums, like nearly all organizations across public and private sectors, are acknowledging the enormous impact emerging technologies have on their missions, operations and business models. The evolving digital landscape promises benefits that touch virtually all areas of a museum’s internal-facing processes and external-facing initiatives. How, then, can an institution with finite resources make the most of this vast digital promise? In what ways can we leverage technology for the largest institutional impact?

The Andy Warhol Museum is tackling these questions head-on with its first formal digital strategy. More than a Museum: Digital Strategy 2015-2017 is designed to be a living document that can evolve as technology rapidly alters the surrounding world. The strategy is published as an open source document on Github under a Creative Commons license.

In this session, Jeffrey Inscho will discuss the philosophy behind The Warhol’s open strategy; how the museum was able to overcome its own institutional inertia to collaboratively draft, publish and implement the document; and the organizational change the strategy has triggered in its first six months of use.