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Friday, November 6 • 9:30am - 9:45am
Spatial Evolution of the State Historical Museum: Bringing the Physical and the Digital Together

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My PhD research is focused on the spatial history of the State Historical museum (Moscow, Russia). With 5 million objects in its collection it is one of the largest museums in the world. Being located in the city centre, more precisely, on the Red Square, it could become the most popular in Moscow, however, it is far from it. What are the reasons? And can the digital media somehow help?

Today the SHM and its departments are located in four historical buildings (including the iconic St Basil's cathedral), which makes it quite challenging to explain this complex structure to our visitors and followers. We have three interconnected pages on Facebook, two Instagram accounts, and a Twitter account, where we promote the buildings and describe the surrounding areas, so that people can navigate between these departments.

In order to promote the SHM and its interiors, we invited popular Russian Instagram bloggers to take part in the #empty project. Here you can find some of the photos.My PhD research is still in progress, and one of my current tasks is to develop content for a mobile application that reveals the stories about spatial transformations thus helping visitors to engage with the museum interiors.We are going to use the following methods to bring the physical and the digital together:provide noticeable, yet minimalistic in-gallery signs about SHM social media accountsdevelop a series of engaging posters to involve people in online conversations about the exhibits by using special hashtags create a mobile app which will explain the complex history of museum space thus helping to understand its certain elements. As it can be seen from the past MuseumNext 2015 and Museums and the Web 2014 conferences, spatial transformations have become a new topic to be discussed within the museum sector. I hope that by presenting the case study from Russia I can make a contribution to the international museum practices.

avatar for Anna Mikhaylova

Anna Mikhaylova

Social Media manager, State Historical Museum
I am a third year full time PhD student at the School of Museum Studies, University of Leicester, the UK. My research is focused on the history of spatial transformations of the State Historical museum (Moscow, Russia), and I've been the SHM’s social media manager since April 2013... Read More →

Friday November 6, 2015 9:30am - 9:45am
Minnetonka Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403

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